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How To Place A Dstillery Pixel On Your Site With Google Tag Manager API
How To Place A Dstillery Pixel On Your Site With Google Tag Manager API

A quick guide to get your pixels live—EASIER and FASTER—for Custom AI audience building and activation

Updated over a week ago

Here is a step by step guide of how to create and place the Dstillery pixel on your site using our API integration with Google Tag Manager:

First, you will need to sign up for an Audience Studio account. Great news, it’s free!
After logging in, navigate to the Pixel creator screen by choosing the paintbrush icon in the left navigation bar to visit the ‘Create’ section of Audience Studio. Then under ‘Audience creator’ click through to the ‘Pixels’ screen.  These are highlighted in red in the example below: 

Creating a pixel requires a name for the pixel, an audience code—which should help serve as a unique way to identify this particular pixel—and one action type for the specific action this pixel will monitor. The action options are site visits, conversions, and ad views. Fill these out and press the Create button!

Now, there are two options available. Choose to add the pixel directly to your Google Tag Manager container.

The GTM walkthrough will open to guide you through the 3 quick steps.

Step 1: Connect your Google Tag Manager account to Audience Studio. We need this step to confirm that you have a GTM account.

Step 2: Verify account

Select the Account and Container from the two dropdown menus. This is important because this is how you select where the pixel will be added to!

Here’s an example of a completed selection

Step 3: Confirmation

BOOM! GTM setup complete!

Once these steps are completed you’ll be taken back to the original workflow. A green check indicator will highlight the integration has been successful.

For any issues please reach out to the Dstillery team through our integrated chat solution in the bottom corner of every Studio screen.

Now that your pixel is live, it’s time to build your Custom AI audience!

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