Explore is filled with insight features to help provide a full view of an audience. Leading the charge is the Audience snapshot feature. The goal of Audience snapshot is to provide a quick view highlighting some top insights for a selected audience. 

Audience snapshot is broken down into three components for the feature, let's take a look at each.

Audience composition

The Audience composition tab will highlight the top demographics and interests of a selected audience. Gender and Age splits are available in the Demographics section. The Top 5 indexing Behavioral audiences, Location audiences, and Websites are listed directly below the demographic info. 

Category insights

Quickly glean insights at the category level for your selected audience. The initial view will display the top 6 categories. Each of the cards can be used to dive deeper into audience categories to learn more. This rollup at the category level makes it quicker than ever to strategize for activation.

Want to change the categories? You have the flexibility to adjust the category cards for a more tailored story.

Activation guide

Looking to jump straight to a recommendation of audiences you should be targeting right now? Look no further than the activation guide. Here you will be able to quickly access the top 9 segments recommended for targeting a chosen audience.

That completes the Audience snapshot! For a deeper dive into audience insights, check out the remaining features of Explore.

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