Audience Search is a tool that makes it easy to explore Dstillery's constantly growing list of audiences. It is open to the public and you can try it out here. Try searching for anything! Here are a few examples to get you started: CEO, Fantasy Football, Backpacking.

How does it work?

When a keyword (for example: "CEO") is entered, a list of Dstillery Audiences that are related to that keyword will instantly appear on the search results page:

As you can see, none of the results actually has the word "CEO" in it, but the results are still accurate and relevant. The results are generated through an application of NLP (Natural Language Processing) technology where the closeness of the user's keyword is scored against the keywords that are extracted from every single audience. The closer the keyword is to the audience's keywords, the better rank it has on the search results. 

What happens when I click on one of the results?

Every single audience Dstillery creates has a summary page that is displayed to the public. It displays a quick snapshot of the data that is displayed throughout the Dstillery Audience Platform. To see the full results, a user must sign-in to the platform. 

What's next?

Try playing around with the search tool at Audiences.dstillery.com. You might be surprised to see the types of results that show up for your entry. If you're interested in digging deeper into any of these audiences or purchasing them for targeting purposes, please reach out!

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