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Get started with Syndication in Audience Studio
Get started with Syndication in Audience Studio

Create custom audiences and immediately activate them across various partner platforms

Updated over a week ago

Syndication in Audience Studio makes it easy for your team to send any audience you create to any partner destination platform. Create audiences, activate them faster and learn more about your customers. Syndication puts the power in your hands, allowing you to send audiences anytime you want.

What you get with Syndication:

  • Direct syndication integrations across: Adobe Audience Manager, The Trade Desk, Tremor Video, LiveRamp, and Xandr Invest

  • Quick LiveRamp based activation across: Adelphic, Amobee, Basis, DV360, Facebook, Hulu, MediaMath, OpenX, Roku, Spotify, StackAdapt, Twitter, Unruly, and Yahoo!

  • ALL audiences can now be accessed in the platform of your choice

  • Save time and send audiences on your own schedule

  • Manage all of your syndicated audiences in one location

How to Syndicate Audiences

Step 1: Choose your activation partner
From the options listed, choose the partner that you want to send audiences for activation to. You may select only one partner at a time. Once you've made this selection, press the 'Continue' button to move forward to step 2.

Step 2: Choose your audiences
Choose the audiences that you want to syndicate for activation. From the taxonomy, you can select as many audiences as you'd like to syndicate. Custom AI, Custom-built, Pre-built, and more are available to choose from. Once you've selected the desired audiences, press the 'Continue' button to move forward to step 3.

Step 3: Finalize your audience selections
This is the final step before syndicating your audiences for activation. Double check to make sure you have all the audiences you want and update any display names you wish to change. Once activated, audiences will be listed by these display names. You can remove audiences from this page or head back to step 2 if you need to add additional audiences prior to syndication. Once your list is set, press the 'Syndicate these audiences'.

You've successfully syndicated your audiences.

  • If you’d like to learn more about syndication or setup a partner destination, reach out directly via the messenger in the bottom right hand corner of Audience Studio!

  • We’ve got more partners on the way and we can’t wait to share them with you. Stay tuned for new integrations.

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