To gain access to Dstillery segments for targeting in TheTradeDesk Platform, you will need take the following steps:
- Within an advertiser, open the Libraries Dropdown on the right side of the top navigation Bar.
- Select the Data Management Platform (DMP) option to open the audience section of the platform.
- Create or open a new audience to gain access to the data element section
- Add any of the Dstillery full path names from the Full Taxonomy Sheet into the platform search box.
- If multiple providers have data elements with the same name, locate the audience with the Dstillery logo.
- Alternatively, you can expand the list of data providers in the Third Party Audience section and select Dstillery.
- Drag any desired elements up into the audience.
- Target this audience within any Ad Group.